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The Omni Suite is a data-driven
digital experience platform designed for tourism.
For Destinations.
The Omni Suite unifies all data & systems in one streamlined digital ecosystem. As a modular solution it supports destinations to use data to achieve their business goals and build more meaningful experiences for their guests.
For Guests.
The Omni Suite offers a personalized, cross-channel digital guest experience through the Omni Mobile App, Email or Web. Inspire your guests with a seamless digital user journey before, during and after their stay.
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Omni Suite Case Studies
Case Study
Bike Kingdom
Adding a new digital dimension to the real mountain bike experience.
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Benefits for Destinations.
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Your destination's offer in a
unified app experience -
A marketing and CRM tech stack allowing for automated, cross channel guest communication
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Easy orchestration of user flows & campaigns
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One central content hub for optimized digital experiences across the destination.
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Data lake tapping into the resorts main systems
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Dynamic Pricing Integration
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Flexible product creation and bundling
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Real time delivery of locality, weather & infrastructure status to customers
Benefits for Guests.
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Live Information such as weather, webcams, snow situation, lift- and slope status
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Explore the destination: Restaurants, shops, activities, hiking and biking trails and more
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Intelligent crowd control: Q-Alert cameras and crowd alerts
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Seamless booking of lift tickets, parking and activities for individuals and groups
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Gamified experiences and loyalty programs
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Digital guest card for exclusive value deals
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Online table reservations, food delivery and take away ordering
Omni Suite
in Numbers
>30 m
Yearly Platform Revenue in $
>5000
Launched
Engagement Campaigns
>300K
Yearly Active App Users
>50 m
Total App Sessions
Destination Management Cockpit
Discover the Omni Suite Modules
Make managing your digital guest relationship, handling administrative tasks or data-based reportings efficient, fast and uncomplicated.
Omni Admin offers:
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Admin tool for managing guest profiles and other administrative tasks
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Central access to the key functions of the various modules of the Omni Suite
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Role-based access for internal and external stakeholders
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KPI Dashboard
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Export of comprehensive reports
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Technical monitoring dashboard for system-relevant infrastructure
Marketing Engine
Data-driven, automated and personalized - Omni Engage aggregates data from all digital touchpoints into one central engagement platform. Hundreds of data points provide a 360-degree view of each guest and form the basis for personalization and automation. Omni Engage is much more than a CRM. Marketers create personalized yet scalable cross-channel campaigns here with just a few clicks. In this way, guests can be accompanied along their customer journey and always provided with the relevant information and offers.
Omni Engage offers:
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Easy set-up & distribution of automated, cross-channel marketingcampaigns
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Personalized guest communication based on user preferences
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Dynamic, data-driven creation of customer segments based on over hundreds of data points
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A/B testing of campaigns and products
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Campaign analytics
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Drag & drop creation of automated user journeys
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Streaming & orchestration of live data for personalization (data governance)
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Fully comprehensive B2C CRM system with all relevant data for user segmentation
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Easy migration of existing CRM data into Omni Engage
Booking & Reservation System
Omni Commerce makes the entire destination available online. Integrations with SkiData and Axess, as well as with activity booking systems and gastro point-of-sales, allow easy access for guests to the destination's diverse offerings. Thanks to the seamless connection to Omni Engage, offers can be targeted when the propensity to buy is at its highest. Omni Commerce thus becomes a smart destination store for a better guest experience & more revenue.
Omni Commerce offers:
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Selling products & services via app & web
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Secure and certified payment processes and a wide range of payment methods such as credit cards, TWINT, Apple Pay, Google Pay
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Various cross-selling and up-selling opportunities
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Dynamic pricing options via external partners
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Easy management of discounts or promotions
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Gastro services & table reservations
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Quota and price management
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Simple & straightforward refunding processes
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Personalized marketing of products through connection to Omni Engage
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Comprehensive commerce reporting
Information & Content Management
One central content hub for optimized digital experiences across the destination. Omni Content enables destinations to manage their content in a single headless content platform and deliver it to any digital channel. Using intelligent interfaces, Omni Content aggregates content from expert systems (such as Outdooractive and Guidle) with content from open data providers and manually collected information. For guests, this meanss smart and personalized information as well as an improved experience in the destination.
Omni Content offers:
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A central user interface for content management & distribution across multiple channels
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Fast & easy integration, aggregation and editing of content (POI, event, trails, etc.) from existing content management systems
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Uniform structuring of content
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Role-based access concept for internal and external stakeholders
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Display of content as list or map view via app and web
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Dynamic filters and tagging options
Gamification Engine
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Time to Play! Omni Play turns your destination into a playground. Gamification features like performance tracking, leaderboards, challenges and quizzes add a digital layer to the physical experience and create a real-digital environment. The result is an interactive guest experience that inspires and intensifies the relationship with the destination. Valuable data insights on guest behavior open up new possibilities in marketing and communication.
Omni Data Play:
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Record your guests ski/bike performance via ski keycard tracking, geotracking using Strava or location-based App check-ins
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Simple Admin Tool to manage gamification functions & analyse data
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App based gamification features for guests such as:
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Customized daily and seasonal reviews
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Seasonal & weekly leaderboards
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Challenges, quizzes & geo-based activities
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Battles between predefined user groups (e.g. clans)
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Direct comparison with friends & family in self-created groups
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Collect points, rewards & achievements
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Community Management
Strong communities have always been a key success factor for destinations. It's time to give communities the value they deserve. With Omni Community, special offers and content can be exclusively distributed to vacation home owners, employees, season pass holders and other groups. Omni Community helps destinations build communities, nurture them, listen to them and leverage them for the sustainable success of the destination.
Omni Community offers:
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Creation & configuration of membership programs for communities like vacation home owners, employees, season pass holders, etc.
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Creation and dynamic delivery of personalized benefits, offers & communications to community members using Omni Engage
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Different ways to add users to communities like code entry, application or based on digital interactions
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Digital redemption of benefits by guests via QR code scan
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Admin tool for managing memberships
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Limitation of memberships by time limit or manual deactivation
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Self-declaration of interests & preferences by guests
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Fully comprehensive digital guest card systems
Data Processing & Governance
Omni Data transforms your destinations data into a valuable resource and let it unfold its potential throughout the Omni Suite. Omni Data ensures compliance with all legal requirements in the area of data governance at all times and offers data compliance at the touch of a button.
Omni Data offers:
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GDPR & revDSG compliant user data management.
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Data Transparency, Scarcity & Security: Full data transparency to guests, no data collection without dedicated use case and high data security standards
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Easy export of customer information upon guest request
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Mandatory opt-in consent by each guest upon account creation
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Uniform naming structure (data governance)
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Due diligence check of all involved third party systems
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Live data streaming in real time within the Omni Suite and with external third party systems
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Isolated data storage per customer
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Professional hosting, computing and monitoring of technical infrastructure
As a team of experts we are commited to lead the digital transformation in tourism. Founded in one of Europe's largest ski resorts, tourism is deep in our DNA.
As a innovative partner we provide our clients with state-of-the-art technology and help them connect with their guests in meaningful ways.
Let's talk.
Inside Labs AG
Via Davos Sulten 4
7017 Flims, Switzerland
+41 78 755 57 46